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FÜR DICH

How can a simple, everyday object invite mindfulness and personal reflection—encouraging users to slow down and reconnect with themselves, others, and their environment in a fast-paced world?


SPECIFICS:

MY ROLE:
PRODUCT DESIGN, ILLUSTRATION

CLIENT:
IDEENPIONIERE

YEAR:
2019

This project involved the development of a card set designed to enrich daily life through simple mindfulness exercises. The goal was to create a tool that encourages daily mindfulness while promoting personal well-being and positive interaction with others. The card set comprises six categories, each providing a unique daily task aimed at fostering mindfulness. Each card encourages users to take a moment for themselves and engage in an activity that enhances their awareness, whether through thoughts, surroundings, or interactions.

 

The cards are conveniently sized (100 mm x 56 mm, the practical Schafkopf format), making them easily portable for everyday use. The set includes a total of 30 cards, divided into the following categories:
Thoughts, for You - Courage, Change, Challenge - Your City/Place - Colors and Shapes -

Nature and Environment - Food and Drinks


In addition to the card set, I also developed the accompanying packaging design and website, ensuring a cohesive user experience across all touchpoints. The website, which is still active, allows customers to learn more about the cards and make purchases. This project exemplifies my approach to designing thoughtful, functional products that integrate seamlessly into users' daily lives, encouraging personal growth and mindfulness.

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