This project examined the influence of male American rap artists on fashion trends within the broader context of hip-hop culture. The focus was specifically on male artists to explore the evolving dynamics of the genre and its growing diversity in a measurable scale. The objective was to analyze and illustrate how these artists shape fashion, without focusing on their personal identities, but rather emphasizing their outfits as key elements of cultural expression.

To create an authentic magazine, I conducted an in-depth structural analysis of existing publications to shape the layout and design. I selected ten rap stars who have had a significant impact on fashion, and instead of showcasing their personalities, I focused exclusively on their fashion choices. Each outfit was deconstructed into individual pieces, which I then digitally illustrated. The result was a catalog-style presentation of these fashion elements, featuring the prices of the pieces, creating a critical perspective on the represented societal values, paired with background information on the artists and their cultural impact.
 

The outcome of the project included two key components: the magazine, featuring over 100 digital illustrations of the artists' outfits, and a research report that provided the theoretical foundation for the work. The report detailed the scientific methodology, the analysis of the relationship between fashion and hip-hop, and the cultural significance of these fashion trends. This project merged design creativity with academic research, offering a visual exploration of how fashion and music intersect and providing insight into how male rap artists shape global fashion trends.