This project investigates inclusivity in workwear, particularly within the hospitality sector, by rethinking the traditional hotel uniform. Standardized uniforms often fail to reflect the individuality of employees, reinforcing rigid gender norms and limiting personal expression. Through practice-led research, I aimed to design a gender-inclusive hotel uniform that allows for both individuality and a strong connection to the brand identity of the employer. The design introduces adaptability as a core principle, featuring eight adjustable drawcords placed at the collar, sleeves, waist, and hem. These allow employees to personalize the fit, from loose to form-fitting, and modify stylistic elements to align with their identity and comfort. Additionally, the collar and sleeves are constructed from dual-fabric layers, offering multiple styling options that further enhance self-expression within a unified aesthetic.
This approach challenges conventional gendered dress codes while maintaining a professional and cohesive brand image. To explore real-world applications, I developed an imaginary hotel brand, Astronoma, and tested branding integration through heat-transferred vinyl applications. The project highlights how inclusive design can enhance employees' sense of belonging, demonstrating that workwear can be identity-affirming, genderless and still representative of a company’s values.
